Sponsoring the Audi F1 factory team
Further building on the technical cooperation, the companies have also agreed a long-term sponsorship, with bp becoming the first official partner of the future Audi factory team in Formula 1. This will include marketing and branding rights for bp, Castrol and Aral brands (Aral is bp’s leading fuel and retail brand in Germany).
Audi and bp already have a long and successful joint history in motorsport with Castrol products being used to win in every Audi motorsport factory program. This began back in the 1980s in the World Rally Championship with the Audi quattro. Castrol was also a partner of Audi in the FIA World Endurance Championship (WEC), the legendary Le Mans 24 Hours, FIA World Rallycross Championship, FIA Formula E World Championship and in the DTM race series. The highly efficient two-liter four-cylinder turbo engine developed by Audi and used in the DTM in 2019 and 2020, became the most successful engine in the Class 1 era of the DTM with Castrol lubricants and high-performance fuel developed by Aral.